New York : Published by the Committee, [Verlag]

THE CONSUMER-BUYER AND DISTRIBUTION, Part I - VII, including Lesson 1 - 14. (Bound in 1 Book. See D…

von Committee on Consumer Relations in Advertising [ed.] Verlag: New York : Published by the Committee,

1946-1947. ca. 300 pp. CONTENTS: 1. Consumer in our Society. / 2. The Consumer Market. / 3. What the Marketing System must do to serve the Consumer. / 4. Who does the Work of Marketing? / 5. Choosing the Retailer. / 6. Buyer-Seller Relations. / 7. Principles of Consumer Buying. / 8. How to use C…

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