Retail Advertising
von William Haight Verlag: Scott Foresman & Company
1976 Hardcover mit Schutzumschlag
50,50 EUR
Advertising Worldwide - Advertising Conditions in Selected Countries
2012 Kartoniert, 308 Seiten, 235mm x 155mm x 17mm, Sprache(n): eng Comprehensive information on advertising conditions in twelve countries of the worldEach company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses th…
59,91 EUR
Food Advertising - Nature, Impact and Regulation
von Barrie Gunter
2018 Kartoniert, 312 Seiten, 210mm x 148mm x 17mm, Sprache(n): eng Examines research evidence from major reviews of research in the field Critically appraises evidence from the wider literature on the amount and nature of food advertising and other marketing activities, the effects of food adv…
87,38 EUR
Advertising Literacy - How Can Children and Adolescents Deal with Persuasive Messages in a Complex…
2024 Gebunden, 136 Seiten, 303mm x 215mm x 15mm, Sprache(n): ger Themenheft 43: Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?. Herausgegeben von Brigitte Naderer, Nils S. Borchers, Ruth Wendt und Thorsten Naab
54,40 EUR
Advertising Strategy - Via Popular Radio Posts: A case study
von Rennan Augusto Souza Cunha
2024 Kartoniert, 100 Seiten, 220mm x 150mm x 7mm, Sprache(n): eng This dissertation aims to understand the strategic behavior of PR (Rádio Popular) via posts in the home appliance retail sector in Portugal. In this way, the theoretical study is defined by the historical contextualization and def…
74,20 EUR
Beispielbild für diese ISBNRealtime Advertising - Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven
2014 Kartoniert, 264 Seiten, 240mm x 168mm x 15mm, Sprache(n): ger Dieses Grundlagenwerk zu Realtime Advertising erklärt praxisnah und fundiert, welche Rolle automatisierte Echtzeit-Werbung in einem orchestrierten Media-Mix spielt und wie sie von Grund auf funktioniert. Denn: Realtime Advertisin…
50,00 EUR
Neuro-Advertising - Brain-friendly advertising for more success in your market
von Elke Schwarz
2023 Kartoniert, 200 Seiten, 240mm x 168mm x 12mm, Sprache(n): eng Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing custome…
77,89 EUR
Persuasive Advertising - Evidence-based Principles
von J. Armstrong
2010 Kartoniert, 404 Seiten, 235mm x 155mm x 22mm, Sprache(n): eng Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be appli…
99,85 EUR
Mobile Advertising
von Salahuddin Bhutto
2020 Kartoniert, 100 Seiten, 220mm x 150mm x 6mm, Sprache(n): eng Advertising is defined as ¿a non-personal communication in the structure of information, usually paid for and generally persuasive in nature about products, services or ideas by acknowledged sponsors through an assortment of mediä…
59,13 EUR
Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Re…
2018 Kartoniert, 292 Seiten, 235mm x 155mm x 16mm, Sprache(n): eng One of the first detailed books on the trending topic of digital marketing ? Offers implementation oriented guidance for advertisers, media sales and media consultants Provides a comprehensive understanding for the advertising…
59,91 EUR
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