Crossmedia innovations. Texts, markets, institutions.

319 S. Ein sehr gutes und sauberes Exemplar. - Inhalt: Introduction: Crossmedia innovation? Indrek Ibrus and Carlos A. Scolari -- Crossmedia innovations: Textual: Transmedia space, Maarja Saldré and Peeter Torop -- The Triplets and the incredible shrinking narrative:Playing in the borderland between transmedia storytelling and adaptation, Carlos A. Scolari -- Crossmedia cross-stitch: Spinoff stories as transmedial and intramedial suture, Colin B Harvey -- The view from the fourth wall window: Crossmedia fictions, Sarah Atkinson -- Fringe: Playful transmedia, Andreu Belsunces Gonçalves -- The digital utterance: A crossmedia approach to media education, Richard Berger and Ashley Woodfall -- Crossmedia innovations: Economic: The fandom menace or the phantom author? On sharecropping, crossmedia and copyright, Joan Ramon Rodriguez-Amat and Katharine Sarikakis -- Audience activity as a co-production of crossmedia content, Goran Bolin -- Movie industry goes viral in the XXIst century: If what counts is the buzz, Cinzia Colapinto and Eleonora Benecchi -- Towards transmedia innovation: An empirical analysis of a multiplatform format, Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch, Risto Rájala -- Web series, independent media and emerging online markets: Then and now, Steinar Ellingsen -- Crossmedia innovations: Institutional: The AV industry's microcompanies encounter multiplatform production, Indrek Ibrus -- 'You make the movies': Audiences as new filmmakers in the age of user-generated content, Aurite Kouts -- Innovation management in crossmedia production: Leading change in the newsroom, Jose A. García-Aviles -- Exploring the crossmedia content of public broadcasters in Catalonia and Denmark, Rosa Franquet i Calvet and Maria Isabel Villa Montoya -- What media logic? Organization of crossmedia production in two medium-sized Norwegian newsrooms, Ivar John Erdal. ISBN 9783631622285