Philip Kotler
Autor von "An Instructor's Manual to H2H Marketing Case Studies", "Principles of Marketing, Global Edition" und "Marketing: An Introduction, Global Edition" und weiteren Büchern.
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.
HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.
IWAN SETIAWAN is COO of MarkPlus, Inc.
Marketing 6.0
Hardcover
Neuerscheinung am 18.09.2024
Transformative Marketing
Softcover
Neuerscheinung am 11.07.2024
Marketing: An Introduction, Global Edition
Softcover
erschienen am 12.05.2022