Special Issue - Toward a better understanding of the Role of Value in Markets and Marketing. - (=…
von Stephen L. Vargo Verlag: UK, Emerald Group Publishing Limited,
1st ed. 2012. Hardcover 252 S. Ex.-Libr., Good condition.
Service-Dominant Logic - Premises, Perspectives, Possibilities
von Robert F. Lusch, Stephen L. Vargo
2014 Gebunden, 252 Seiten, 250mm x 175mm x 18mm, Sprache(n): eng The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.Robert F. Lusch is the James and Pamela Muzzy Chair in Entrepreneurship at the…
Service-Dominant Logic
von Robert F. Lusch, Stephen L. Vargo
2017 Kartoniert, 252 Seiten, 244mm x 170mm x 14mm, Sprache(n): eng Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, th…
- Autor
- Stephen L. Vargo
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