They Say They Want a Revolution :… - 9780595298389 (ISBN)

They Say They Want a Revolution : What Marketers Need to Know as Consumers Take Control.

von Paul Matthaeus Verlag: New York : iUniverse, Inc.,

2003. 23 cm , Softcover / Paperback, 161 S., graph. Darst., mit s/w. Abbildungen und Illustrationen, Sprache: eng/Englisch , Inhalt: Introduction / by Mike Jaglois - The audience is leading / by Brian Seth Hurst - Integrating brand and humanity into product development / by Bill Clem - The new wo…

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They Say They Want A Revolution - What Marketers Need to Know As Consumers Take Control

2003 Kartoniert, 172 Seiten, 229mm x 152mm x 10mm, Sprache(n): eng Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and freq…

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