Das Super-Sponsor-System - Das ultimative Gespräch, mit dem Sie garantiert jeden für Ihr Network-M…
von Tobias Schlosser, Rainer Frhr. von Massenbach
2019 Gebunden, 340 Seiten, 226mm x 175mm x 26mm, Sprache(n): ger Vergessen Sie alles, was Sie bisher über Sponsor- und Rekrutierungsgespräche gehört haben, denn hier kommt die ultimative Lösung: Wenn Sie sich drei einfache Schritte merken können, dann haben Sie alles, was dazugehört, um: - jed…
Why do drinks companies sponsor sports events? - An investigation
von Keith Brazil
2013 Kartoniert, 100 Seiten, 220mm x 150mm x 6mm, Sprache(n): eng The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its effectiveness for drinks companies who sponsor sporting events in Ireland today. Definitions of spons…
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness - Sponsorship in a National a…
von Christian Lucas
2014 Kartoniert, 208 Seiten, 210mm x 148mm x 12mm, Sprache(n): eng Publication in the field of economic scienceIncludes supplementary material: sn.pub/extrasChristian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive litera…
Controversial Mega-Events and the Sponsor''s Image - The Affect of the 2008 Olympic Games on its S…
von Florence S. De Ruijter
2011 Kartoniert, 104 Seiten, 220mm x 150mm x 7mm, Sprache(n): eng How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical re…
Sponsored Migration - The State and Puerto Rican Postwar Migration to the United States
von Edgardo Meléndez
2017 Kartoniert, 276 Seiten, 229mm x 152mm x 17mm, Sprache(n): eng Puerto Rico is often left out of conversations on migration and transnationalism within the Latino context. Sponsored Migration: The State and Puerto Rican Postwar Migration to the United States by Edgardo Meléndez seeks to recti…
What Sponsors Want - An Inspirational Guide for Event Marketers
von Mark Harrison
2020 Gebunden, 302 Seiten, 235mm x 157mm x 21mm, Sprache(n): eng This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences…
Understanding Sponsored Search
von Jim Jansen
2011 Kartoniert, 298 Seiten, 234mm x 156mm x 17mm, Sprache(n): eng This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.Jim Jansen is an Associate Professor at the College of Information Science and Technology at The Pennsylvania Stat…
Father Ed Dowling - Bill Wilson's Sponsor
von Glenn F. Chesnut
2015 Kartoniert, 650 Seiten, 229mm x 152mm x 38mm, Sprache(n): eng The story of Father Ed Dowling, S.J., the Jesuit priest who served for twenty years as sponsor and spiritual guide to Bill Wilson, the co-founder of Alcoholics Anonymous. An icy evening in December 1940 saw the first meeting of…
Sports Sponsorship - Principles and Practices
von John A Fortunato
2013 Kartoniert, 228 Seiten, 254mm x 178mm x 13mm, Sprache(n): eng This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and br…
Child Sponsorship - Exploring Pathways to a Brighter Future
2014 Kartoniert, 368 Seiten, 254mm x 178mm x 20mm, Sprache(n): eng This book reviews the remarkable growth, diversity and challenges of child sponsorship. It features the latest progress in child sponsorship practice and necessary tensions experienced by some organisations as they seek to maximi…
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