Global Advertising in a Global Culture
von Thomas H. P. Gould
2015 Gebunden, 254 Seiten, 235mm x 157mm x 20mm, Sprache(n): eng Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addi…
173,20 EUR
Meet Mr. Product: The Art of the Advertising Character
von Warren Dotz Verlag: Chronicle Books
2003. paperback 272 Seiten; 9780811835893.2
100,71 EUR
Strategic Copywriting - How to Create Effective Advertising, Second Edition
von Edd Applegate
2015 Gebunden, 310 Seiten, 260mm x 183mm x 21mm, Sprache(n): eng When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and desig…
219,86 EUR
Strategic Copywriting - How to Create Effective Advertising, Second Edition
von Edd Applegate
2015 Kartoniert, 310 Seiten, 254mm x 178mm x 17mm, Sprache(n): eng When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and des…
104,93 EUR
Social Media Strategy - Marketing, Advertising, and Public Relations in the Consumer Revolution, T…
von Keith A. Quesenberry
2020 Gebunden, 494 Seiten, 260mm x 183mm x 31mm, Sprache(n): eng Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the…
170,80 EUR
Provocateur - Images of Women and Minorities in Advertising, Fourth Edition
von Anthony J. Cortese
2015 Gebunden, 252 Seiten, 260mm x 183mm x 18mm, Sprache(n): eng In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both rac…
148,13 EUR
Video Marketing for Libraries - A Practical Guide for Librarians
von Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
2017 Kartoniert, 196 Seiten, 280mm x 216mm x 11mm, Sprache(n): eng Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relev…
125,33 EUR
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