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Options, Perception and Deception Perception and Deception Superior Results Through Position Analysis and Risk Control (Hardcover) by Charles M. Cottle position dissection risk analysis and defensive trading strategies Optionen Futures Wall Street Commodities Financials Börse Aktien Stocks Trader Trading Mcgraw-Hill Professional This work demonstrates how perception of risk is the key element to successful options trading. It shows traders how to calculate risk on any option position, eliminate inappropriate risks, adjust positions as the underlying market changes, and optimize the potential of the option positions. Der Autor über sein Buch A valuable resource for retail speculators and hedgers. I set out to write the bible of options market making, a book that can withstand the test of time in the ever-changing financial environment. It has been very gratifying to see how much my book has helped traders in their careers. About 80% of it has proven to be beneficial to retail traders, especially those who follow the reading assignments that I have posted on my web site (www. riskfixer. com). It steers the retail trader away from the more intense market making concepts. There is, however, a healthy dose of the market maker perspectives conveyed, in order to stretch the conceptual awareness of options for retail speculators and hedgers. This is done for the simple reason that it is not always best to get out of the exact position that one has gotten into with options. Many times it is better to adjust the position by spreading it off against other options. Having a simple and clear understanding of a complicated (market maker type) position can mean the difference between success and failure. Optionen Futures Wall Street Commodities Financials Börse Aktien Stocks Trader Trading Mcgraw-Hill Professional

Options, Perception and Deception Perception and Deception Superior Results Through Position Analys…

4,50 Ødurchschnittliche Bewertung · 2 Bewertungen bei Goodreads

von Charles M. Cottle Verlag: Mcgraw-Hill Professional

1996 1996 Hardcover 381 S. 27,3 x 19,7 x 3,8 cm Zustand: gebraucht - sehr gut, Optionen Futures Wall Street Commodities Financials Börse Aktien Stocks Trader Trading Mcgraw-Hill Professional This work demonstrates how perception of risk is the key element to successful options trading. It shows t…

Gebraucht, sehr gut
Wirtschaft / Werbung / Börse
Bestell-Nr.: BN0467
EAN: 9781557389077
ISBN: 1557389071
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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44,99 EUR

zzgl. 6,99 EUR Verpackung & Versand
Day Trade Futures Online: Build, Test and Trade a Winning System (Wiley Online Trading for a Living) [Gebundene Ausgabe] von Larry Williams Larry Williams, the astute and experienced trader, has presented the reader with many computer-tested patterns that should give one an edge up in the hard world of day trading. He not only gives the patterns, he explains the `why` of market action and what it takes to be successful from a psychological and money management standpoint. This is one of the best practical books ever written on trading by a veteran trader. Buy it. -John Hill, President, Futures Truth Co. Larry possesses an incredible talent to differentiate between what is important in life as well as in the markets. In his book, he shares insights into market behavior and short-term price dynamics that are useful to beginning and experienced traders alike. Whereas most day trading books merely discuss the market in generalities, Larry focuses on computer-tested techniques that can actually help make traders profitable. This is Larry at his best and finest!-Tom DeMark, President, Market Studies Inc. , author of New Science of Technical Analysis and New Market Timing Techniques Day Trade Futures Online is another must-have Larry Williams trading book. That`s because nearly all the profitable futures traders I`ve known have attributed their trading success to an idea or concept learned from Larry. When Larry speaks, you better listen. -Gary Smith, author of How I Trade for a Living Wiley Online Trading for a Living When to get in-when to get out Build, test & trade a winning system Online brokers, research & market data For those who are well suited to day trading and short-term trading, the futures market is one of the best games in town. As the original short-term vehicle, the futures market allows the trader to collapse the time frame in which he or she can reach the desired profit target-or pain threshold. As a result, wins and losses are compounded much more quickly than in stock trading-and, in the case of wins, often more profitably. The ability to gain leverage with very little on margin gives you, the trader, the ability to earn more off smaller swings. And enough home runs could allow you to become your own boss, work from home in your bathrobe, or even work from your cell phone while lying on the beach. So far, so good. But what does it take to win? In Day Trade Futures Online, award-winning veteran futures trader Larry Williams gives a no-holds-barred view of the risks and rewards of this increasingly accessible arena. His straightforward approach to helping you determine your trading personality is the first step. Then he offers traders what they really needstrategies and tactics designed to beat the futures markets. From hardware and software setup to trading psychology and successful strategizing, this highly readable book covers all the bases needed to prepare you to trade online, including* Assessing your risk threshold * Streamlining the glut of trading and price information to make it work for you * The importance of knowing how to manage your money * Choosing an online broker and utilizing other online resources, such as news, chat rooms, and message boards * When to get out of your trades * Building a system based on Larry`s time-tested strategies . . . and that`s just for starters. Also included are an appendix of basic futures concepts and a select bibliography of some of the best learning resources. With good humor and brutal honesty, Williams guides you in building the trading system that will work best for you. GET IN ON THE ORIGINAL SHORT-TERM GAME WITH BIG-TIME PROFITS With unflinching honesty and decades of trading experience, award-winning veteran futures trader Larry Williams lends his expertise to the many aspects of futures trading online, including* Winning strategies * Determining your trading personality * The art of using the Internet * Hardware and software solutions * History and development of short-term trading Praise for Larry Williams and day trade futures online Larry Williams, the astute and experienced trader, has presented the reader with many computer-tested patterns that should give one an edge up in the hard world of day trading. He not only gives the patterns, he explains the `why` of market action and what it takes to be successful from a psychological and money management standpoint. This is one of the best practical books ever written on trading by a veteran trader. Buy it. -John Hill, President, Futures Truth Co. Larry possesses an incredible talent to differentiate between what is important in life as well as in the markets. In his book, he shares insights into market behavior and short-term price dynamics that are useful to beginning and experienced traders alike. Whereas most day trading books merely discuss the market in generalities, Larry focuses on computer-tested techniques that can actually help make traders profitable. This is Larry at his best and finest!-Tom DeMark, President, Market Studies Inc. , author of New Science of Technical Analysis and New Market Timing Techniques Day Trade Futures Online is another must-have Larry Williams trading book. That`s because nearly all the profitable futures traders I`ve known have attributed their trading success to an idea or concept learned from Larry. When Larry speaks, you better listen.Beispielbild für diese ISBN

Day Trade Futures Online: Build, Test and Trade a Winning System (Wiley Online Trading for a Living…

3,00 Ødurchschnittliche Bewertung · 16 Bewertungen bei Goodreads

von Larry Williams Verlag: John Wiley & Sons

Auflage: 1. Auflage (14. Juni 2000) Auflage: 1. Auflage (14. Juni 2000) Hardcover 240 S. 23,1 x 15,5 x 2 cm Zustand: gebraucht - sehr gut, Larry Williams, the astute and experienced trader, has presented the reader with many computer-tested patterns that should give one an edge up in the hard wor…

Gebraucht, sehr gut
Wirtschaft / Werbung / Börse
Bestell-Nr.: BN0087
EAN: 9780471383390
ISBN: 0471383392
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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49,90 EUR

zzgl. 6,99 EUR Verpackung & Versand
Accounting. Concepts and Applications (Concepts & Applications) (Gebundene Ausgabe) von W. Steve Albrecht (Autor), James D. Stice (Autor), Earl K. Stice (Autor), Monte R. Swain Accounting Concepts and Applications Accounting is about decision making using financial information. The focus of this text is on developing within students the ability to critically analyze accounting information and make informed business decisions. Students are exposed to a lot of real-world examples where they can see the effect that accounting information has on the decisions made by real companies. Also chapters are split into basic and expanded material so that the professor can easily cover the basics of a topic or, if he or she prefers, delve deeper into a selected topic. Finally, analysis is incorporated throughout the text so that students can learn to use accounting information as they learn how that information is prepared. Accounting. Concepts and Applications (Concepts & Applications) W. Steve Albrecht James D. Stice Earl K. Stice Monte R. Swain investing statement cash flows planning control evaluation Buchhaltung Buchführung Rechnungswesen Intended to meet the needs of future accountants and non-accounting majors alike, this introductory textbook covers fundamental topics like financial reporting and the accounting cycle, operating activities, investing and financial activities, the statement of cash flows, foundations, planning, control, and evaluation. This book helped me master basic concepts of accounting with ease and simplicity. It is easy to understand and makes learning accounting about as interesting as it can be. 0324187564 Zusatzinfo illustrations Sprache englisch Maße 230 x 290 mm Gewicht 3157 g Wirtschaft Betriebswirtschaft Management BWL Rechnungswesen Bilanzen ISBN-10 0-324-18756-4 0324187564 ISBN-13 978-0-324-18756-4 9780324187564

Accounting. Concepts and Applications (Concepts & Applications) (Gebundene Ausgabe) von W. Steve Al…

3,22 Ødurchschnittliche Bewertung · 9 Bewertungen bei Goodreads

von W. Steve Albrecht James D. Stice Earl K. Stice Monte R. Swain Verlag: Thomson Learning

Auflage: 9. A. (Februar 2004) Auflage: 9. A. (Februar 2004) Hardcover 1472 S. 27,9 x 21,8 x 4,6 cm Zustand: gebraucht - sehr gut, Accounting is about decision making using financial information. The focus of this text is on developing within students the ability to critically analyze accounting i…

Gebraucht, sehr gut
Wirtschaft / Werbung / Rechnungswesen
Bestell-Nr.: BN0737
EAN: 9780324187564
ISBN: 0324187564
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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5,49 EUR

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Value Investing: From Graham to Buffett and Beyond (Wiley Finance) von Bruce C. N. Greenwald (Autor), Judd Kahn (Autor), Paul D. Sonkin (Autor), Michael van Biema fundamental principles of value investing investment technique Warren Buffett Michael Price Mario Gabellio successful value investors Finance Asset Management Value Fund No one can doubt there`s an urgent need to think clearly about investing, since many investors in Silicon Valley companies have suffered a stock market decline comparable to the Crash of `29. The burned investor could find no better starting place than this superb book by four New York City value investors, all descended from the master of value investing, Benjamin Graham They have written one of the most intelligent overviews of investing I`ve ever read, combining analytical rigor with intuitive description. (DAVID A. SYLVESTER, Published Sunday, Oct. 21, 2001, in the San Jose Mercury News) Greenwald is an excellent guide on this subject From the guru to Wall Street`s gurus comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University. Value investing is so unpopular now, that many do not know about this highly successful form of investing as practiced by its greatest masters. Value Investing helps to overcome that ignorance among the newest generation of investors. That is good and timely, because we seem to be entering a time when value investors often make their greatest coups. If you believe that the stock market is totally efficient (current prices accurately discount everything that is or could be known about the company to accurately price a company`s securities), you will think this book is irrelevant. If you think that stock prices normally over or under value a company`s worth, you will find this book fascinating. If you want to have a decent chance of learning how to outperform indexed mutual funds, this book is one of a handful that can help you. The methods and investors outlined in this book have successfully beaten the market averages for decades. So whether you try to do apply the concepts for yourself, or have your money invested by one of these top value investment managers, value investing is a discipline that can help you achieve superior investing results. In some of the many back tests run in recent years to test for market efficiency concerning stock prices, simply buying stocks with low price/earnings and price/book ratios proved to outperform the market averages. More thoughtful stock-picking can do even better. But the ideas in this book are far more important than that. Value Investing shows the many ways that situations where securities are underpriced can be found and exploited. The masters of this approach do a lot of fundamental homework, and look carefully from several different perspectives. Many people identify value investing with Benjamin Graham and the early Warren Buffett. This book expands that perspective by also profiling Mario Gabelli, Glenn Greenberg, Robert Heilbrunn, Seth Klarman, Michael Price, Water and Edwin Schloss, and Paul Sonkin. You will find out about how they were educated, the value disciplines they have used, their long-term track records, and how they differ from one another. You should realize that value investing is above-all an intellectual and cross-checking exercise (a bit like chess), far removed from emotion of day-trading and the thrills of following trading momentum. You need to be patient. Years can pass without any good opportunities arising. You will often sell stocks far before their ultimate peak. So you will have to think about how well the psychology of the careful hunter with one bullet in your rifle matches the way you like to do things. One of the hardest things to accommodate is that your results will look worst when everyone else is picking up easy money, mindlessly, by running with the herd of rampaging bulls. As helpful as this book is, Value Investing has a number of weaknesses. First, new investors will probably get a little lost in the discussions. The authors usually begin at a level of understanding that people who have attended business school have. Second, you will find it hard to run down more details on concepts you don`t quite get. Third, you will get a flavor of what each investor has done . . . but not the full detail. So, think of this as a wine tasting. If you find some styles you like, plan to do more reading and studying. Fourth, if you were only taught the investing creed according to efficient markets, you will probably wonder what all the fuss is about. The book could have used more references to the new research that challenges the assumptions built into CAPM (the Capital Asset Pricing Model). In your personal life, do you ever find it rewarding to get a great bargain on something of value that you care about? If so, value investing may be for you. The sense of satisfaction is similar, and the financial rewards can be greater. Be cautious as you apply any investing method to outperform the market averages. Limit the size of your potential losses until you have fully developed your skill. Look carefully, think . . . and be skeptical! There are many people trying to make the future seem rosier than it will be. Value Investing From Graham to Buffett and Beyond Wiley FinanceBeispielbild für diese ISBN

Value Investing: From Graham to Buffett and Beyond (Wiley Finance) von Bruce C. N. Greenwald (Autor…

4,22 Ødurchschnittliche Bewertung · 5579 Bewertungen bei Goodreads

von Bruce C. N. Greenwald Judd Kahn Paul D. Sonkin Michael van Biema Verlag: John Wiley & Sons

Auflage: 1. Auflage (17. Februar 2004) Auflage: 1. Auflage (17. Februar 2004) Softcover 320 S. 22,6 x 15,2 x 1,8 cm Zustand: gebraucht - sehr gut, investment technique Warren Buffett Michael Price Mario Gabellio successful value investors Finance Asset Management Value Fund fundamental principles…

Gebraucht, sehr gut
Wirtschaft / Werbung / Börse
Bestell-Nr.: BN3641
EAN: 9780471463399
ISBN: 0471463396
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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14,99 EUR

zzgl. 6,99 EUR Verpackung & Versand
Elliott Wave Principle: Key to Market Behaviour: 20th Anniversary Edition (Gebundene Ausgabe) von Robert R. Prechter A. J. Frost Elliott Wellen Technische Analyse Charttechnik Börse Aktien Derivate Zertifikate Futures Optionen The Book describes in detail how to apply the Elliot wave principle and understand how the market behaves so that you can have much better trades. Out in 1976, and became the definitive textbook on the wave principle. It is also regarded as an academic text. Robert R. Prechter, Jr. , is a financial and social theorist and a market analyst. He is the President and CEO of Elliott Wave International and has written 14 books. Prechter is known for making a very bullish prediction in 1982 for a 1920s-style stock market boom which he detailed in his 1978 book, Elliott Wave Principle. Elliott Wave Principle with A. J. Frost (1978) forecasted the great bull market of the 1980s and 1990s. His 2002 New York Times best seller, Conquer the Crash, predicted the current debt crisis. It is the only book that advised readers to avoid all investments and hold safe cash. Prechter`s two-book set Socionomics (2003) shows how his social and financial theories weave together with his market forecasting approach: Waves of group mood determine the tenor of society`s actions, from more inward, dark, bearish expressions to more outward, sunnier and bullish endeavors. Prechter`s website, www. socionomics. net, explains his socionomics hypothesis and how it applies to various human arenas. Prechter has dedicated much of his career to employing and enhancing R. N. Elliott`s financial pricing model called the Wave Principle. He began his career as a Technical Market Specialist with the Merrill Lynch Market Analysis Department. Prechter is President of Elliott Wave International, the world`s largest market forecasting firm. EWI serves institutional and private investors around the world. Financial Theory Prechter`s theory of financial causality proposes a separation between finance and economics. In the economic realm, goods and services have utility value and mostly are priced rationally via the Law of Supply and Demand. This leads to rough equilibrium. In the financial realm, investments are priced non-rationally, with changes fueled by uncertain future demand and according to the Law of Patterned Herding. This approach generates speculation and unceasing dynamism. Only once the analyst recognizes this divergence can he properly view financial pricing, Prechter asserts. Socionomics Prechter`s theory of socionomics says that trends and events across a broad spectrum of human interaction are impelled by a common immutable force: social mood. With its claim that mood impels action and events, socionomics is unique; most social theories posit the reverse. The Wave Principle As a market analyst, Prechter applies the Wave Principle, a financial pricing model identified and described by Ralph Nelson Elliott in the 1930s. According to this model, financial market prices develop in a series of five- and three-wave forms and produce a fractal. Prechter has written and/or edited a dozen books on the Wave Principle. Prechter began applying the Wave Principle to financial markets in 1972. Prechter`s firm, Elliott Wave International, analyzes every major financial market in the world, 24 hours a day, according to the Wave Principle. Awards Using the Wave Principle, Prechter won the U. S. Trading Championship in 1984 with a then-record 444% return in four months in a monitored, real-money options trading account. Prechter has won numerous speaking, timing and publishing awards, and in 1989, he was named Guru of the Decade by the Financial News Network (now CNBC). In 1999, Prechter received the Canadian Society of Technical Analysts` first annual A. J. Frost Memorial Award for Outstanding Contribution to the Development of Technical Analysis. In 2003, Traders Library granted him its Hall of Fame award. Miscellaneous Prechter was born in 1949. He attended Yale University on a full scholarship. In 1979, Prechter founded Elliott Wave International and began publishing monthly market analysis under the masthead, The Elliott Wave Theorist. He was a nine-year member the Market Technicians Association`s board and was the MTA`s President in 1990-1991. Prechter employs a staff of analysts who apply the Wave Principle, real-time, to every major market in the world. He recently created the Socionomics Institute, which elucidates socionomics, and he underwrites the Socionomics Foundation, which is dedicated to supporting socionomics-related academic research. Elliott Wave Principle has been translated into a dozen languages, and Conquer the Crash was a New York Times bestseller. Prechter has made multiple speeches and media appearances around the globe. In 2008, the Georgia state legislature asked Prechter to testify before the legislature`s Joint Economic Committee regarding the developing real estate crisis. Bob is a member of the Triple Nine Society, the Shakespeare Oxford Society and the Shakespeare Fellowship. Elliott Wave Principle Key to Market Behaviour20th Anniversary Edition Robert R. Prechter A. J. Frost Elliott Wellen Technische Analyse Charttechnik Börse Aktien Derivate Zertifikate Futures Optionen Elliott Wave PrincipleKey to Market Behaviour20th Anniversary Edition Robert R. Prechter A. J. FrostBeispielbild für diese ISBN

Elliott Wave Principle: Key to Market Behaviour: 20th Anniversary Edition (Gebundene Ausgabe) von R…

3,93 Ødurchschnittliche Bewertung · 695 Bewertungen bei Goodreads

von Robert R. Prechter A. J. Frost Verlag: Wiley John + Sons

1999 1999 Hardcover 244 S. Zustand: gebraucht - sehr gut, Elliott Wellen Technische Analyse Charttechnik Börse Aktien Derivate Zertifikate Futures Optionen The Book describes in detail how to apply the Elliot wave principle and understand how the market behaves so that you can have much better tr…

Gebraucht, sehr gut
Wirtschaft / Werbung / Börse
Bestell-Nr.: BN0205
EAN: 9780471987307
ISBN: 0471987301
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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16,99 EUR

zzgl. 6,99 EUR Verpackung & Versand
Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan`s text stands out from the crowd. — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration Warren Keegan`s new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan`s book, I predict, will be essential reading and an indispensable reference. Howard V. Perlmutter, Ph. D, Emeritus Professor of Social Architecture and Management, The Wharton School Keegan`s Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world`s leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute `hot` topics. Keegan is the world`s leading `guru` on Global Marketing and he shares his vast understanding and knowledge in this impressive revision. — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must. Professor Malcolm H. B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc. , a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc. -New York, and MarkPlus, Indonesia`s leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world`s leading experts on marketing and global business. He holds B. S. and M. S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc. , a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed. , Prentice Hall, 2000), Marketing (2nd ed. , Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions, 1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who`s Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S. M. Stoller Company, Inc. , The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc. , American Thermal Corporation, Inc. , Halfway Houses of Westchester, Inc. , Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e. marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green

Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation…

4,00 Ødurchschnittliche Bewertung · 30 Bewertungen bei Goodreads

von Warren J. Keegan Mark Green Verlag: Prentice Hall International series in marketing C…

Auflage: 0007 (Juli 2001) Auflage: 0007 (Juli 2001) Hardcover 617 S. 25,7 x 20,6 x 2,8 cm Zustand: gebraucht - sehr gut, For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international…

Gebraucht, sehr gut
Wirtschaft / Werbung / Marketing / Werbung
Bestell-Nr.: BN1780
EAN: 9780130332714
ISBN: 0130332712
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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Biological Evolution Facts and Theories: A Critical Appraisal 150 Years After the Origin of Species (Analecta Gregoriana, 312, Band 312) - As a well-established scientific fact, biological evolution still provokes heated debates all over the world about its compatibility with religious beliefs. Moreover, the Darwinian theory, although remaining the general framework of life sciences, is in itself undergoing a sort of evolution by virtue of recent advancements in different biological disciplines, which lead to better assess the ideas that Darwin introduced more than 150 years ago. Finally, both the scientific fact of evolution and the Darwinian theory are concerns of philosophy and theology in relation to difficult issues such as the teleology ascribable to the realm of life, the meaning and relevance of ontological emergence, the mechanist and reductionist view of living beings, the level of complexity peculiar to biological systems, the relationships between evolution and Creation, the presence of contingency in nature, the ontological discontinuity between animals and the human being, and so on. The Conference held at the Pontifical Gregorian University represented a multidisciplinary attempt at dealing with such a cluster of intellectual problems, and this volume of proceedings testifies not only the event in its uniqueness but also the efforts made in order to establish a true dialogue beyond any kind of cheap agreement or ideological closure. The volume gathers the contributions provided by 37 prominent scholars - scientists, philosophers and theologians - coming from major academic institutions like the University of Cambridge, the University of Oxford, the Pontifical Academy of Sciences, the Stanford University, the College de France, the University of California, the University of Arizona, the Institute Catholique de Toulouse, the Center for Theology and Natural Sciences, and the University of Notre Dame that also participated to the organization of the Conference. Even if a lot of work is still to be done, this volume shows that important steps have been made towards a critical view of biological evolution, in which an appropriate philosophical mediation allows scientific knowledge and theological reflection to profitably interact. This seems crucial for establishing a culture that is both updated and an appropriate context for the human development of future generations.

Biological Evolution Facts and Theories: A Critical Appraisal 150 Years After the Origin of Species…

von M. Leclerc G. Auletta Verlag: GREGORIAN & BIBLICAL PR,

03.2011. paperback 747 Seiten Leichte Lagerspuren! Deutsche Firma mit Versand aus Deutschland. Sie erhalten eine Rechnung mit der darin ausgewiesenen MwSt.

Gebraucht, sehr gut
Theologie
Bestell-Nr.: 21217
EAN: 9788878391802
ISBN: 8878391808
Anbieter: bookmarathon, Emmendingen, Deutschland
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SAP Interface Programming: A comprehensive reference for RFC, BAPIs, ActiveX and JCo programming. Techniques: tRFC, qRFC, and parallel processing [Gebundene Ausgabe] tools error diagnosis developers Business Objects Java Connector troubleshooting Johannes Meiners Wilhelm Nüßer With a strong focus on the RFC Library, this book gives beginners a first-hand introduction to basic concepts, and highlights key tools in the ABAP Workbench. Actual programming examples help to illustrate client-server architecture, and show you how to assess the appropriate tools for error diagnosis, troubleshooting and more. Experienced SAP developers can dive right into comprehensive chapters on programming the RFC interface, and advanced techniques such as tRFC, qRFC, and parallel processing. Extensive coverage of BAPIs, ActiveX, JCo and highly-detailed programming examples serve to round out this exceptional resource. Highlights include- ABAP Workbench tools - Developing client/server applications - In-depth guidance on the RFC Library - tRFC, qRFC, and parallel processing - RFC Troubleshooting - Business Objects, BAPIs, and ActiveX - Java Connector (JCo) Synopsis Deals with computers/software. 1-59229-034-5 1592290345 ISBN-13 978-1-59229-034-5 9781592290345 Introduction 1. The Basics of R/3 System Architecture The Application Server The Dialog Process The Update Task The Enqueue Process The Gateway Server Distributed Load Systems and the Message Server The RFC Interface Within the R/3 System 2. The Basics of the ABAP Programming Language The ABAP Development Environment Creating Database Tables The Data Dictionary Relationships Between Domains, Data Elements, and Tables Create a Domain Create a Data Element Create a Transparent Table Maintaining Data Records Using the Data Browser A Simple Program ABAP Data Types and Variable Declaration Elementary Programming Statements in ABAP Value Assignments Branches Loops Access to Internal Tables Access to Database Tables Configuration of Selection Screens Creating Function Modules Coding Conventions in This Book 3. Introduction to Programming with the RFC API The Task for the First Example Programming the SAP Function Modules Programming the Client The Configuration of the main() Function Open a Connection to the R/3 System Calling Up Function Modules in the R/3 System Frequent Errors on the Client Side Overview of the Functions and Structures Used From an RFC Function Call to the Function Module Programming the External Server Configuring the main() Function for an External Server Open a Connection with the R/3 System Implementing the Message Loop Implementing the Server Services Setting Up the Connection to the R/3 System Programming the ABAP Client Frequent Errors on the Server Side Functions Used 4. The Basics of RFC Programming Type Mapping and Data Aggregates Generic Data Types The Character Data Types Numeric Strings The Case of Packed Numbers Final Overview of Type Mapping Working with Structures Working with Internal Tables Creating an Internal Table in an External Program Administration of Data Records in an Internal Table Reading and Writing Data Records in an Internal Table Overview of the Functions for Internal Tables The Message Loop Alternatives for Logging on to an R/3 System Working With a Configuration File Working with Load Balancing Working with the RfcOpen Function 5. Troubleshooting The ABAP Debugger The BREAK Statement The Gateway Monitor The RFC Trace Structure of the Trace File for an External Client Structure of the Trace File for an External Server Traces Using Transaction ST05 The RFC Generator Structure of the Client Program Generated Structure of the Server Program Generated Macros for Setting and Reading Values SAP Test Programs 6. Advanced Techniques Return Calls from the Server Automatic Creation of a Structure Description Transactional Remote Function Calls The R/3 System as tRFC Client Programming a Transactional RFC Server Transactional RFC Client Queue RFCs Administration of qRFCs in the R/3 System Developing a qRFC Client in the R/3 System Developing an External qRFC Client tRFC and qRFC Calls Conclusion Error Messages from an External Server Error Messages from a Synchronous Server Error Messages from the tRFC and qRFC Servers Parallel Processing Multitasking and Multithreading Creating and Exiting Threads The Basics of Synchronization Synchronization Objects Advantages of Parallel Processing in RFC Programming Implementing Parallel Processing in External Servers 7. The Business Object Business Object Close to the Object Structure of the Business Object The Structure of the Business Object Builder Creating the Object Key Methods of the Business Object Instance-Dependent Methods Implementation of Methods Using ABAP Program Forms Creating a Method Object Release and the Business Object Repository Guidelines for Developing API Methods Possibilities for Activation 8. Calling BAPIs from Clients What Are COM and ActiveX? What Is Your Name? or an Introduction to the Use of ActiveX Controls The SAP BAPI Control Opening a Connection with the R/3 System Calling the Business Object Method What Is a BAPI Proxy Object Anyway? Naming Conventions During Programming Wrapping the BAPI Proxy Object A Better Method for Setting Up a Connection to the R/3 System Integrating the Logon Control into the Client Events of the SAPLogonControl Class Recognizing a Disconnection Concepts for Creating Data Aggregates The SAP TableFactory Control in Detail Administering Structures with the SAP TableFactory Control Accessing Data in Structures Note When Working with Structures! Working with Tables The Class Hierarchy for Working with Tables Important Attributes of the Table Class Structure of the Example Programs Reading Data Records in a Table Changing Data Records Alternatives for Creating the Field Description Visualization of the Table Contents Hierarchy of the Classes of the TableView Control Specifying the Layout of the Data Grid Accessing the Cells in a Data Grid Specifying the Data Source for the Data Grid Concepts for Inserting and Deleting Rows and Columns Working with the Clipboard 9. SAP and Java The SAP Java Connector Basics of the JCo Ways of Using the JCo The JCo Package JCo Releases Using the JCo Basic Structure of a JCo Application Connection Setup Running the RFC Modules Access to Data and Tables Complete Example Program Troubleshooting and Tracing Closing Remarks The Future of the SAP Java Interface Appendix A. Sources and Further Reading Appendix B. About the Authors Index SAP Interface ProgrammingA comprehensive reference for RFC, BAPIs, ActiveX and JCo programming. TechniquestRFC, qRFC, and parallel processing Johannes Meiners Wilhelm NüßerBeispielbild für diese ISBN

SAP Interface Programming: A comprehensive reference for RFC, BAPIs, ActiveX and JCo programming. T…

von Johannes Meiners Wilhelm Nüßer Verlag: Galileo Press GmbH

Auflage: 1 (September 2004) Auflage: 1 (September 2004) Hardcover 360 S. 24,4 x 17,6 x 2,4 cm Zustand: gebraucht - sehr gut, With a strong focus on the RFC Library, this book gives beginners a first-hand introduction to basic concepts, and highlights key tools in the ABAP Workbench. Actual progra…

Gebraucht, sehr gut
Computer / Multimedia / über SAP-Software
Bestell-Nr.: BN2064
EAN: 9781592290345
ISBN: 1592290345
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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Innovation Cell: Agile Teams to Master Disruptive Innovation (VDI-Buch) - There are many ways to describe the gap, which a lean company has to jump to become innovative. Some people see the gap between research and design for production, where people with different mindsets find it hard to communicate and work for the same goal. Other people feel that the gap is the schism between effectiveness and efficiency, i.e. trying to do the right thing is not compatible with trying always to doing things right. Other people believe the gap to be caused by the different paradigms of exploitation and exploration. The financial constraints of globally compet­ ing companies striving to become more and more lean are leaving fewer and fewer resources for the necessary experimentation to find successful innovations. Whatever the explanation one thing is certain: globally acting companies have to marry short term success with long term sustainability. They have to be at the same time competitive with current products and services and innovative to prepare future products and services. This book offers a novel view for management to address and imple­ ment innovation. It shows that innovation can not be ordered but has to be lived. It illustrates with real life examples, how innovation requires cour­ age to do the right thing and not always just the safe thing. And it shows that courage can be its own reward. I wish you stimulating reading.

Innovation Cell: Agile Teams to Master Disruptive Innovation (VDI-Buch) - There are many ways to d…

von Burkard Wördenweber Verlag: Springer Berlin Heidelberg,

2005. paperback 156 Seiten Leichte Lese- und Lagerspuren! Sie erhalten eine Rechnung mit der darin ausgewiesenen MwSt.

Gebraucht, gut
Varia
Bestell-Nr.: 18188
EAN: 9783540235590
ISBN: 3540235590
Anbieter: bookmarathon, Emmendingen, Deutschland
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The Winning Edge: Traders` & Investors` Greater Success (Winning Edge (Traders Press)) (Gebundene Ausgabe) von Adrienne Laris Toghraie Trading - so straight forward! Either the share (currency, index or whatever) goes up, down or just plods along. So you buy, sell or wait. Simple! But after a while I realise that it is not and the statistics say, that about 95% of all traders lose money. This book explains in easy-to-understand language why your mind and attitude is the biggest hurdle to achieving success in the market. The author has worked with many very successful traders, and is a master of Neuro Linguistic Programming - so she knows how our minds work, and gives lots of tips on how to reprogram your mind. The book ends itself to re reading many times. Review Adrienne Toghraie has done it once again - motivating traders to do their best in all aspects of their lives. -- Sunny Harris, Money Manager & Author of Trading 101 & 102 Adrienne continues to corner the market on helpful insights and successful strategies for getting traders to follow their rules. -- Scott Slutsky, Trader & Author of The Complete Guide to Electronic Futures Adrienne handles topic of discipline from so many different angels that any trader can find the fools he needs. -- Murray Ruggiero, Contributing Editor of Futures Magazine Product Description Adrienne Toghraie emphasizes the mental and emotional aspect of trading. As a trader`s coach she `trains` the trader to prepare emotionally and mentally to make and keep the decisions they make. The Winning EdgeTraders` & Investors` Greater Success Winning Edge Traders Press Adrienne Laris Toghraie TRADERS PR INC Trading Stocks Commodities Joe Ross Larry Williams Jack Schwager Börse Aktien Rohstoffe Gold Devisen FX Money Manager Scott Slutsky Zusatzinfo illustrations Sprache englisch Maße 220 x 287 mm Wirtschaft Betriebswirtschaft Management Finanzierung Wirtschaftswissenschaften Volkswirtschaftslehre Mikroökonomie ISBN-10 0-934380-82-1 0934380821 ISBN-13 978-0-934380-82-9 9780934380829

The Winning Edge: Traders` & Investors` Greater Success (Winning Edge (Traders Press)) (Gebundene A…

von Adrienne Laris Toghraie Verlag: TRADERS PR INC Wasendorf & Associates Inc

2002 2002 Hardcover 300 S. 27,7 x 21,8 x 2,3 cm Zustand: gebraucht - sehr gut, Trading - so straight forward! Either the share (currency, index or whatever) goes up, down or just plods along. So you buy, sell or wait. Simple! But after a while I realise that it is not and the statistics say, that…

Gebraucht, sehr gut
Wirtschaft / Werbung / Börse
Bestell-Nr.: BN0630
EAN: 9780934380829
ISBN: 0934380821
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERA…, Wahlstedt, Deutschland
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69,95 EUR

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