Soft Power Made in China (Hardcover)

Name: Soft Power Made in China
Author: Claire Seungeun Lee

The Dilemmas of Online and Offline Media and Transnational Audiences

von Claire Seungeun Lee Verlag: Springer International Publishing

1st ed. 2018 - Erschienen 09.10.2018 - Gebunden, 260 Seiten, 216mm x 153mm x 19mm, Sprache(n): eng

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Offers empirical findings based on extensive fieldwork along with a novel theoretical framework to rethink soft power studies from an interactive and comparative standpointContributes to current research on China's soft power via media products by analyzing its manifestation in two interconnected processes of strategic generation and embedded reception in neighboring East Asian developed countriesUtilizes a multidisciplinary approach grounded in audience research, sociological studies, science and technology studies, and institutional approaches

This book analyzes the ways in which Chinäs soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for Chinäs transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences¿ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the ¿outsourced soft power.¿ While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author¿s multi-site field research focused on television spheres, Soft Power Made in China argues that Chinäs soft power paradox in South Korea and Japan¿two quasi-Sinophone countries¿is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

Claire Seungeun Lee is an assistant professor at Inha University, South Korea. Using a combination of quantitative and qualitative methods, her research primarily focuses on China's social and technical transformations, global media, im/migration, the intersection between technology, deviance, policies in cyberspace, and digital sociology.

Claire Seungeun Lee is an assistant professor at Inha University, South Korea. Using a combination of quantitative and qualitative methods, her research primarily focuses on China’s social and technical transformations, global media, im/migration, the intersection between technology, deviance, policies in cyberspace, and digital sociology.

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MARZIES Buch- und Medienhandel

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A33706739

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ISBN:

3319931148

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