Older Tourist Behavior and Marketing Tools (Hardcover)

Name: Older Tourist Behavior and Marketing Tools
Author: Vania Vigolo

von Vania Vigolo Verlag: Springer International Publishing

1st ed. 2017 - Erschienen 18.04.2017 - Gebunden, 192 Seiten, 241mm x 160mm x 17mm, Sprache(n): eng

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Provides a comprehensive analysis of older tourists' behaviorExplores challenges and opportunities created by an ageing populationPresents informative examples and original research based on real-world case studiesCombines an academic and a practitioner perspectiveIncludes supplementary material: sn.pub/extras

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.

Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.

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