Tricia Hansen-Horn

Tricia Hansen-Horn (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory/praxis, pedagogy, strategic planning, and campaign development, she is first author of Strategic Planning for Public Relations: Beginning the Journey (2014) and co-editor of Public Relations: From Theory to Practice (2008).

Adam E. Horn (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of Strategic Planning for Public Relations: Beginning the Journey (2014).