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John A. Davis is Regional Managing Director and Executive Director, Asia - Duke CE. His career spans the academic and business worlds, as a senior executive and leader in both. He is the author of several acclaimed marketing books. John is a visiting professor at the International Olympic Academy in Olympia, Greece, and has also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has also taught in dozens of executive education programs for leading companies, including: IBM, DOW Chemical, and Allianz. His research interests are in global brand leadership, marketing strategy, sports marketing, and marketing accountability. He received his M.B.A. from Columbia University and his B.A. from Stanford University.
Economic Methodology  - Understanding Economics as a Science
Economic Methodology
Softcover
erschienen am 03.11.2015
Magic Numbers for Consumer Marketing
Magic Numbers for Consumer Marketing
Hardcover
erschienen am 23.09.2005
Liebe zur Wahrheit
Liebe zur Wahrheit
Softcover
erschienen am 17.12.2002