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Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair - at the University of Fribourg, Switzerland.

Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.




Strategic Retail Management  - Text and International Cases
Strategic Retail Management
Softcover
erschienen am 18.10.2016
Strategic International Management
Strategic International Management
Softcover
erschienen am 20.02.2015
Internationales Wertschöpfungsmanagement
Internationales Wertschöpfungsmanagement
Hardcover
erschienen am 23.02.2004
EDV-gestütztes Marketing  - Ein informations- und kommunikationsorientierter Ansatz
EDV-gestütztes Marketing
Softcover
erschienen am 25.09.1987