Erifili Gounari

is CEO and Founder of The Z Link, a consultancy which advises leading organizations such as Deloitte, Hearst and Ikea on how they can improve their connection with Gen Z. She is widely recognized as a Gen Z thought leader, was listed in the 2023 class of Forbes 30 under 30 and sits on the Advisory Board of Youthful Cities. She is based in London, UK.