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Ariely, Dan

The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home (Kartoniert / Broschiert / Paperback)

HarperCollins Publishers, Juni 2011


352 S. - Sprache: Englisch - Illustrations - 147x195x29 mm

ISBN: 0007354789 EAN: 9780007354788

Behavioral Economist and New York Times bestselling author of PREDICTABLY IRRATIONAL, Dan Ariely, returns to offer a much-needed take on the irrational decisions that influence our day-to-day existence: in the workplace, in relationships, even in our general perceptions. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

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Über den Autor

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.

Kritikerstimmen

Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

ISBN 0-007354-78-9, ISBN 0-00-735478-9, ISBN 0-00735-478-9, ISBN 0-007-35478-9, ISBN 0-0073-5478-9

ISBN 978-0-007354-78-8, ISBN 978-0-00-735478-8, ISBN 978-0-00735-478-8, ISBN 978-0-007-35478-8, ISBN 978-0-0073-5478-8

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