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Aghazadeh, Hashem

Principles of Marketology, Volume 2 Practice (Gebundene Ausgabe)

Palgrave Macmillan, Palgrave Macmillan US, Oktober 2017


703 S. - Sprache: Englisch - Bibliographie - 241x161x50 mm Book

ISBN: 1137579803 EAN: 9781137579805

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.


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Produktdetails

.Introduces a new methodology for helping enterprises better understand and deal with their market and competition.Explains the hyperfunction of marketology as a driver of business performance management and sustainable superior/competitive success.Provides an integrated system that supports market-related decisions and actions throughout the enterprise.Describes 'standard marketology canvas' and explores 'cloud marketology canvas' as the future of marketology.

Inhaltsverzeichnis

1. Marketology Organizational Architecture (MOA) 2. Marketology Organizational Design (MOD) 3. Marketology Organizational Behavior (MOB) 4. Marketology Organizational Contribution (MOC) 5. Future of Marketology (FOM) 6. Handbook of Marketology (HOM)

Über den Autor

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.


ISBN 1-137579-80-3, ISBN 1-13-757980-3, ISBN 1-13757-980-3, ISBN 1-137-57980-3, ISBN 1-1375-7980-3

ISBN 978-1-137579-80-5, ISBN 978-1-13-757980-5, ISBN 978-1-13757-980-5, ISBN 978-1-137-57980-5, ISBN 978-1-1375-7980-5

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