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Ogilvy on Advertising von David Ogilvy New edition of this classic work on advertising, written by one of the world`s leading ad-men. Previously published by Pan. 200 illustrations. Simply put; David Ogilvy is a genius. This is bar none the greatest book ever written on the subject of Advertising. Synopsis A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Ogilvy on Advertising von David Ogilvy New edition of this classic work on advertising, written by one of the world`s leading ad-men. Previously published by Pan. 200 illustrations. Simply put; David Ogilvy is a genius. This is bar none the greatest book ever written on the subject of Advertising. Synopsis A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Auflage: New edition (5. März 2007) - Softcover 224 S. 24,4 x 18,8 x 1,6 cm

Produktart:
📚 Bücher
Autor(en):
David Ogilvy
Anbieter:
BUCHSERVICE / ANTIQUARIAT Lars-Lutzer *** LITERATUR RECHERCHE *** ANTIQUARISCHE SUCHE
Bestell-Nr.:
BN2718
Katalog:
Wirtschaft / Werbung / Marketing / Werbung
Sammlung(en):
ISBN:
1853756156
EAN:
9781853756153
Stichworte:

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