Innovation behavior of older consumers. - An empirical analysis of older and younger consumers' d…
von Armin Tank Verlag: Frankfurt, M. : PL Acad. Research,
2014. Originalhardcover. XXVIII, 337 S. Contents: Older Consumers – Demographic Change – Gerontology – Financial Situation – Innovation Adoption and Diffusion Research – Perceived Risk – Consumer Electronic Products – Empirical Analysis – Operationalization – Product Complexity – Exploratory Fact…
Innovation Behavior of Older Consumers - An Empirical Analysis of Older and Younger Consumers¿ Det…
von Armin Tank
2013 Gebunden, 368 Seiten, 216mm x 153mm x 23mm, Sprache(n): eng This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies…
- ISBN / EAN
- 9783631641491
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