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Haig, Matt

Brand Success How the World's Top 100 Brands Thrive and Survive (Kartoniert / Broschiert / Paperback)

Kogan Page, Juli 2011


306 S. - Sprache: Englisch - 216x140x16 mm Paperback

ISBN: 0749462876 EAN: 9780749462871

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

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Produktdetails

Companion title to the author’s bestseller Brand Failures 100 global case studies including: Apple; Disney; HSBC; Muji; and Nokia, with ‘lessons learnt’ from each Full of first-hand interviews with key industry players, brand managers, psychologists, marketers, and consumers “A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.” Publishing News “Ideal for executives or PR pros who wish to learn about successful brands through practical examples.” PR Week

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Innovation brands; Chapter - 02: Pioneer brands; Chapter - 03: Distraction brands; Chapter - 04: Streamlined brands; Chapter - 05: Muscle brands; Chapter - 06: Distinction brands; Chapter - 07: Status brands; Chapter - 08: People brands; Chapter - 09: Responsibility brands; Chapter - 10: Broad brands; Chapter - 11: Emotion brands; Chapter - 12: Design brands; Chapter - 13: Consistent brands; Chapter - 14: Advertiser brands; Chapter - 15: Distribution brands; Chapter - 16: Speed brands; Chapter - 17: Evolution brands; Chapter - 18: The BRIC brands

Über den Autor

Matt Haig

Kritikerstimmen

"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." - PR Week "Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review

ISBN 0-749462-87-6, ISBN 0-74-946287-6, ISBN 0-74946-287-6, ISBN 0-749-46287-6, ISBN 0-7494-6287-6

ISBN 978-0-749462-87-1, ISBN 978-0-74-946287-1, ISBN 978-0-74946-287-1, ISBN 978-0-749-46287-1, ISBN 978-0-7494-6287-1

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